How it Works - Kitoks

How it Works?

When you press the button to start your campaign, Kitoks engine goes to work. Based on YOUR business and YOUR goal, we dig into our database to find user profiles who have responded to similar campaigns and what message they responded to. We then use this data to predict the audience most likely to convert to your goal before serving them your ads. Everything happens within fractions of a second.

01 Data Collection

Cookies and fingerprinting are used for behavioral advertising. With these tags and data from our ISP partners, we can track users and their actions across different websites. That helps us build user profiles based on their habits so that our ads can be better targeted to their interests.

02 Data Mining

Data mining is used to find patterns and correlations within the data sets that we collected to predict the chances of a successful targeting on the supply side. Based on a user profile, Kitoks can predict the likelihood (up to 87% accuracy) of the user responding to your goal.

03 Artificial Intelligence

AI enables our platform to learn from experience running successful campaigns, and predict targeting for new campaigns. AI also enables our platform to self-learn and tweak on the fly to better suit your campaign.

Our Services & Features

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